Media, Communication, and Society
- Students will define the term "media," and construct a chronology of some of the technical
innovations of media from handwriting to digital communication forms.
- Using key points in the history of media, students will explain the impact of media
on the transmission, storage and use of knowledge.
- Students will distinguish between the informative and entertaining functions and the
commercial and the public-service functions of media.
- Students will evaluate the impact of advertising and product placement on the content
of media production.
- Students will evaluate the impact of media on social and political decision-making.
- Students will identify methods by which media texts manage personal identity of self
- Students will review different concepts of the ownership of ideas and demonstrate
their understanding of current copyright law and fair use guidelines.
- Students will recognize the names of the top three global media corporations and be
able to discuss issues related to concentration of media ownership.
- Students will list and describe three examples of reputable "alternative" media sources.
- Students will discuss the starting and middle level jobs in at least three branches
of the media.