Graphic Standards and Style Guide
COCC strives to maintain consistency and integrity in its visual identity. The COCC
logo and mark have been carefully designed to reflect our identity. These graphics
are familiar to our many audiences, which include: students, faculty, staff, donors,
event audiences, our community members and partners. In order to maintain graphic
integrity, it is very important that the COCC logo and graphics mark must be used
with care using a few simple guidelines.
COCC Style Guide
Please refer to the COCC Graphic Identity Style Guide (pdf) for information about COCC graphic identity and logo usage.
COCC follows standard Associated Press (AP) style guidelines. See
Writing Style for details.
The COCC Logo
Since 2008, this mark has served as the exclusive logo for Central Oregon Community College. It represents the COCC spirit in that it is positive and hopeful, that it provides light (the sun and moon) and guidance, it is professional, yet friendly and approachable. It was developed by a local agency, The Shop. The logo is comprised of two parts: the logotype and the COCC symbol or mark.
These two components should always be used as one unit together. The logotype and symbol/mark should never be used separately. The COCC logo should never be altered or modified. Position, size and color, along with the spatial and proportional relationships of the COCC logo elements are predetermined and should not be altered. Please see other guidelines and details in this guide.
The COCC Symbol/Mark
Whenever possible, use the complete logo shown above. However, when spatial circumstances
are extremely limited, it may be possible to use this single mark that has 'COCC' enclosed within
the symbol. Exceptions include situations where sizing of the logo proportions would
take the tagline below a legible 6 point type size.
On occasion, this mark may also be used for lining up text and secondary identities. See more details in this guide.
You must contact the COCC College Relations Office at 541.383.7596 for approval to use this mark.
We request that you use the color logo whenever possible. However, we understand that there are certain circumstances that require a one-color or tonal version. For that reason, we have these additional logo options. All of these are available to download from our website in multiple formats depending on your needs.
Certain departments or clubs have been approved to have a signature/secondary identity to the College. This is only permitted when created through requests made to Aimee Metcalf: email@example.com, 541.383.7214.
Do not reproduce the logo or secondary identities less than 1-1/4 inches in width. At widths less than this, the clarity and integrity of the logo is compromised. If an outside vendor must resize the logo, it must not be reproduced smaller than the 1-1/4 inches wide.
When resizing the logo, it is critical that it be resized proportionately. Use the
shift key when drag sizing (applies to Word, Excel, PowerPoint and most
graphic and word processing software for both Windows and Macintosh platforms), or use equal percentages when using a scaling tool.
Improper Logo Use
Never alter or redraw the logo elements. They should not be rearranged, rotated, animated, shadowed, or rendered in three-dimensional form without prior authorization. Always reproduce the logo from authorized digital files. Please help us maintain the integrity of the logo by not doing any of the following:
Do not put a drop shadow on the logo.
Do not place the logo on top of extremely strong, low-contrasting colors. Do not place the logo on top of other distracting objects.
The College Seal
The official Central Oregon Community College seal is used on formal documents such as diplomas or other official administrative communications emanating from the Presidents office or the Board of Directors. The seal is also used for official ceremonial functions such as commencement and may appear on approved plaques, flags, or furniture.The seal is not the College logo. It should not be used on stationery or brochures as a logo. Generally, it should be reserved for official and ceremonial functions.
Please contact the College Relations department with any questions that you might have concerning proper use and reproduction of the College seal.
The COCC Mascot
The official Central Oregon Community College mascot is the bobcat and was adopted
in 1964. The bobcat has no gender or name. Typically the bobcat is only used for recruiting/marketing
purposes. The bobcat should not be used in College email signatures or course
The illustrations below were created by local graphic artist Chuck Moser.
If you wish to use any of the bobcat images, please contact College Relations.
In 2014 the fierce bobcat logo was created. This logo is used only for sports
If you wish to use any of these, please contact College Relations.