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Fall 2014 Business Essential Classes - Whether you are an entrepreneur or want to expand your business knowledge and skills, you will find classes on starting or growing a business, improving your marketing and more.

To register, click on class title or call: (541) 383-7270.

Buying or Selling a Business
Take away tips and tools to help facilitate successful business investing, buying or selling. Gain insight on how to arrive at a market value. Sellers learn how to package their business. Buyers and investors learn how to analyze potential options. A practical guide for entrepreneurs interested in investing in, buying or selling a business.
Peter May                           6:00pm-9:00 Tu                 36040
9/16                                    Bend CHLAB 301
Cost $49

Blogging for "Business and Beyond"

Think blogging is just social? Think again. Blogging for business can drastically help your website's SEO, build credibility, drive traffic to your site, connect you with customers, and increase your business. Even if you've never written an article in your life, you can successfully blog for business. This course will teach you how to set up a blog, integrate your blog with other social media, engage with your audience and other bloggers, and create original content on the fly. 
Suzanne Bell                     6:00pm-8:00 Th                  48810
10/16 to 10/30                    Bend PIO 113
Cost $65

Getting the Word Out

Learn how to write effective email blasts, newsletters, press releases, flyers, blogs and more. Attract the customers you want and express more clearly what your business can do for them. Set up especially for those businesses without dedicated marketing personnel.
Cam Davis                        6:00pm-8:30 Tu                   48545
10/21 to 11/18                    Bend BEC 156
Cost $79

Pinterest Business

Growing to more than 20 million users in less than 2 years, Pinterest is the fastest growing social network and an affordable and effective way to promote your business. This course will teach you how to: set up a Pinterest business account, engage your customers, implement analytics for measurement, and employ best practices from successful brands on Pinterest.
Suzanne Bell                    6:00pm-9:00 M                    48811
9/29 to 10/6                     Bend COCC LIB 117
Cost $65                 

Successful Customer Service Strategies
Good customer service brings return business. As a business owner or manager, are you making sure that your company offers a positive experience to the people who keep you in business? Providing consistent customer service is often the key to having an edge in your market. Join this workshop to explore strategies for establishing and maintaining high standards of customer service. Learn how to lead by example, put a customer service program in place, and ensure that you satisfy the needs of your current and prospective clientele.
Leslie Toll                          6:00pm-8:00 Th                   48776
10/2 to 10/9                       Redmond RTEC 136
Cost $69

Building a Successful YouTube Channel

How do you get your videos to stand out in the crowd? Uploading a video on YouTube isn't enough. Over 2 billion online videos are viewed every day, 23% of those viewers are making a buying decision. Come get hands-on experience to build your own YouTube channel. Discover the secrets to getting found on YouTube by optimizing your channel, videos and techniques to drive traffic to your site.
Michelle Alvarado               9:00am-4:00 Sa                  48666
10/18                                 Bend PIO 113
Cost $89                 

Facebook Strategy and Analytics for Business
Gain an understanding of how to drive brand awareness and impact the consumer cycle by leveraging owned, earned, and paid media on the web's largest social media platform.  Through interactive lecture and comprehensive class discussion, students will learn useful strategies to integrate Facebook into the marketing mix by growing and communicating with an engaged fan base, and engaging in discussion around how to gather and utilize Facebook analytics.  Whether your business has just launched its Facebook page or is looking to grow an already solid foundation on the platform, you will walk away from this course with a more in-depth understanding of the strategies and tools you can use to leverage Facebook to do more work for your business.  Prerequisite: A Facebook page for your business.
John Dempsey                  6:00pm-9:00 Th                   48752
10/16 to 10/23                   Bend CHLAB MOBLAB
Cost $89

Getting Traffic to Your Website the Easy Way

Understand what it takes to get targeted traffic to your website using Google Adwords, and then actually do it in this hands-on class.  Must have an existing website.
Richard Farr                     6:00pm-9:00 Th                    48762
11/6 to 11/20                     Bend CHLAB 207
Cost $89                 

Make Your Website More Profitable
It's not enough to build a website and drive traffic to it; you need to know who's coming to your site, what they're trying to do, and what's preventing them from doing it. Come learn how to set up and understand Google Analytics to see which pages hinder your site and then how to use free or low-cost tools to run on your site to dig deeper and uncover why those pages hinder conversions. Finally, discover ways to increase conversions. This class is for people who already have a website and sufficient traffic.
Theresa Baiocco                1:00pm-4:00 Th                   48758
10/16 to 10/30                    Bend CHLAB 207
Cost $89

Online Marketing with Facebook

Explore how to effectively use Facebook to market and advertise your small to medium business. Find out how to create an online brand presence on this social media site. Taught in a computer lab to give you valuable hands-on training. Prerequisite: Must have a Facebook account.
Matthew Hand                     9:00am-noon W                 48755
11/5 to 11/12                        Bend BEC 156
Cost $69

Search Engine Strategies I
Having a good website is not enough for your online business to succeed. Optimizing your site for the major search engines including Google and Yahoo is also part of your marketing challenge. Learn the "do's and don'ts" of search engine optimization from a professional Search Engine Marketer including keyword marketing, site content best practices, internal links, link popularity, Paid Inclusion, Pay-for-Placement and submitting your website to search engines. Computer and Internet experience strongly recommended; those with a website will benefit most.
Jessica Seidel                     6:00pm-8:00 W                   48733
9/24 to 10/8                         Bend CHLAB 207
Cost $99

Search Engine Strategies II
Search Engine Strategies II will focus on the next level of SEO. Understanding how the code, content and credibility of your site all work to establish a solid hold in the search engine result pages. With over 500 changes per year to the Google algorithm this class will review the most current strategies and tactics used by professional SEOs today. It is recommended that you take Search Engine Strategies I before taking this class or have prior SEO experience. This class will be most beneficial for those who have their own website they want to perform better.
Jessica Seidel                     9:00am-11:00 F                   48717
10/31 to 11/14                      Bend PIO 113
Cost $99

Bookkeeping for Business
Do you want to add basic bookkeeping and accounting skills to your tool kit? This class will help you understand and apply entry-level accounting concepts to keep books electronically using QuickBooks Pro. For those with little or no bookkeeping experience who are looking to add employable skills in a relatively short period of time or small business owners who need the accounting basics to keep accurate records. Prerequisite: Keyboarding and basic computer skills using Windows. Required text: Bookkeepers' Bootcamp, 2nd Edition. Must attend first session on 10/16. No class on 11/27. CEUs included.
Kathryn Henderson              9:00am-noon Th                  48536
10/16 to 12/11                      Bend CHLAB 301
Cost $199

Turning Financial Hardship to Success
Have you ever run out of money before the end of the month?  This class offers a variety of practical simple ideas on how to plan spending. It does not matter how much you make, what matters is how you spend it to cover your needs and wants. Instructor is a former Director of Consumer Credit Counseling.
Terri Rahmsdorff                   6:00pm-9:00 W                    48712
10/15                                   Bend CCB 116A
Cost $25                 

Nonprofit Grant Writing
Become skilled at selecting grant opportunities for nonprofit organizations and write successful applications. Identify funding sources, especially in Oregon. Discover tips on research, effective writing, board involvement, grant management and reporting. Students are encouraged to bring a current grant project. Basic computer skills helpful.
Laura Pinckney                     9:00am-4:00 F                    48774
10/3                                      Prineville PRI 114
Cost $89

Laura Pinckney                     9:00am-noon F                   48775
10/31 to 11/7                         Bend CHLAB 301
Cost $89

Payroll Using QuickBooks Online+Classroom

This blended delivery course combines online and classroom learning to set up and process your own payroll from start to finish using QuickBooks Pro. Starting 10/15 you will complete two online sessions each week for six weeks and meet in the classroom on Friday mornings, 10/31, 11/7, 11/21 and 12/5 where your instructor will lead discussions and hands-on practice processing payroll. Prerequisite: must be currently using QuickBooks for financial reporting. Online and classroom sessions are taught using QuickBooks Pro 2014 for Windows. The course does not support the Macintosh, Simple-Start and Online versions of QuickBooks.
Kathryn Henderson                9:00am-noon F                   48535
10/15 to 12/5                        Bend CHLAB 207
Cost $195

iCloud for Business

Come find out what the cloud is all about. Never regret leaving those files you need on your computer again as you will learn how to access them from anywhere. This class takes you into iCloud with all its possibilities, promises, and facility in usage.
Annette Witzel                       9:00am-noon F                   48741
11/21                                     Redmond RTEC 135
Cost $49

Real Estate Professional Development Webpage
Looking to prepare for the Oregon Real Estate Broker or Oregon Property Manager License exams?  We will soon be offering hybrid courses in these areas which combines the convenience of online learning with weekly classroom sessions where you connect with a knowledgeable instructor and other students. 

Computer & Web Webpage
Learn programs in our hands-on classes including Excel, Access, Word, Publisher, PowerPoint, Outlook, QuickBooks Pro, Adobe Creative Suite, Mac and iProducts (including apps) and more.

Marketing & Social Media Webpage
COCC Community Learning offers classes on leveraging your business opportunities through the use of social media.

COCC Small Business Development Center Webpage
For one-on-one FREE business advising, call (541) 383-7290.

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View our Fall 2014 Professional Development Schedule

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