Summer & Fall 2014 Business Essential Classes - Whether you are an entrepreneur or want to expand your business
knowledge and skills, you will find classes on starting or growing a
business, improving your marketing and more.
To register, click on class title or call: (541) 383-7270.
Alternative Investment Strategies
With the recent all-time highs of the stock market and
concerns over rising interest rates in bond markets, what is a prudent investor
to do? In this class, we will explore
Alternative Investment Strategies used by Pensions, Endowments and Hedge Funds
to reduce risk, increase returns, and provide diversification in concert with
traditional investments in stocks and bonds.
Erik Tobiason 5:30pm-7:00
8/5 to 8/7 Bend
Buying or Selling a Business
Take away tips and tools to help facilitate successful
business investing, buying or selling. Gain insight on how to arrive at a
market value. Sellers learn how to package their business. Buyers and investors
learn how to analyze potential options. A practical guide for entrepreneurs
interested in investing in, buying or selling a business.
Peter May 6:00pm-9:00
9/16 Bend CHLAB 301
Blogging for "Business and Beyond"
Think blogging is just social? Think again. Blogging for
business can drastically help your website's SEO, build credibility, drive
traffic to your site, connect you with customers, and increase your business.
Even if you've never written an article in your life, you can successfully blog
for business. This course will teach you how to set up a Wordpress.com blog,
integrate your blog with other social media, engage with your audience and
other bloggers, and create original content on the fly.
Suzanne Bell 6:00pm-8:00
10/16 to 10/30 Bend
Getting the Word Out
Learn how to write effective email blasts, newsletters,
press releases, flyers, blogs and more. Attract the customers you want and
express more clearly what your business can do for them. Set up especially for
those businesses without dedicated marketing personnel.
Cam Davis 6:00pm-8:30
10/21 to 11/18 Bend
Growing to more than 20 million users in less than 2
years, Pinterest is the fastest growing social network and an affordable and
effective way to promote your business. This course will teach you how to: set
up a Pinterest business account, engage your customers, implement analytics for
measurement, and employ best practices from successful brands on Pinterest.
Suzanne Bell 6:00pm-9:00
9/29 to 10/6 Bend
COCC LIB 117
Successful Customer Service Strategies
Good customer service brings return business. As a
business owner or manager, are you making sure that your company offers a
positive experience to the people who keep you in business? Providing
consistent customer service is often the key to having an edge in your market.
Join this workshop to explore strategies for establishing and maintaining high
standards of customer service. Learn how to lead by example, put a customer
service program in place, and ensure that you satisfy the needs of your current
and prospective clientele.
Leslie Toll 6:00pm-8:00
10/2 to 10/9 Redmond
Building a Successful YouTube Channel
How do you get your videos to stand out in the crowd?
Uploading a video on YouTube isn't enough. Over 2 billion online videos are
viewed every day, 23% of those viewers are making a buying decision. Come get
hands-on experience to build your own YouTube channel. Discover the secrets to
getting found on YouTube by optimizing your channel, videos and techniques to drive
traffic to your site.
Michelle Alvarado 9:00am-4:00
10/18 Bend PIO 113
Facebook Strategy and Analytics for Business
Gain an understanding of how to drive brand awareness and
impact the consumer cycle by leveraging owned, earned, and paid media on the
web's largest social media platform.
Through interactive lecture and comprehensive class discussion, students
will learn useful strategies to integrate Facebook into the marketing mix by
growing and communicating with an engaged fan base, and engaging in discussion
around how to gather and utilize Facebook analytics. Whether your business has just launched its
Facebook page or is looking to grow an already solid foundation on the
platform, you will walk away from this course with a more in-depth
understanding of the strategies and tools you can use to leverage Facebook to
do more work for your business.
Prerequisite: A Facebook page for your business.
John Dempsey 6:00pm-9:00
10/16 to 10/23 Bend
Getting Traffic to Your Website the Easy Way
Understand what it takes to get targeted traffic to your
website using Google Adwords, and then actually do it in this hands-on
class. Must have an existing website.
Richard Farr 6:00pm-9:00
11/6 to 11/20 Bend
Make Your Website More Profitable
It's not enough to build a website and drive traffic to
it; you need to know who's coming to your site, what they're trying to do, and
what's preventing them from doing it. Come learn how to set up and understand
Google Analytics to see which pages hinder your site and then how to use free
or low-cost tools to run on your site to dig deeper and uncover why those pages
hinder conversions. Finally, discover ways to increase conversions. This class
is for people who already have a website and sufficient traffic.
Theresa Baiocco 1:00pm-4:00
10/16 to 10/30 Bend
Online Marketing with Facebook
Explore how to effectively use Facebook to market and
advertise your small to medium business. Find out how to create an online brand
presence on this social media site. Taught in a computer lab to give you
valuable hands-on training. Prerequisite: Must have a Facebook account.
Matthew Hand 9:00am-noon
11/5 to 11/12 Bend
Search Engine Strategies I
Having a good website is not enough for your online business to succeed. Optimizing your site for the major search engines including Google and Yahoo is also part of your marketing challenge. Learn the "do's and don'ts" of search engine optimization from a professional Search Engine Marketer including keyword marketing, site content best practices, internal links, link popularity, Paid Inclusion, Pay-for-Placement and submitting your website to search engines. Computer and Internet experience strongly recommended; those with a website will benefit most.
Jessica Seidel 6:00pm-8:00
9/24 to 10/8 Bend
Search Engine Strategies II
Search Engine Strategies II will focus on the next level
of SEO. Understanding how the code, content and credibility of your site all
work to establish a solid hold in the search engine result pages. With over 500
changes per year to the Google algorithm this class will review the most
current strategies and tactics used by professional SEOs today. It is
recommended that you take Search Engine Strategies I before taking this class
or have prior SEO experience. This class will be most beneficial for those who
have their own website they want to perform better.
Jessica Seidel 9:00am-11:00
10/31 to 11/14 Bend
Bookkeeping for Business
Do you want to add basic bookkeeping and accounting
skills to your tool kit? This class will help you understand and apply
entry-level accounting concepts to keep books electronically using QuickBooks
Pro. For those with little or no bookkeeping experience who are looking to add
employable skills in a relatively short period of time or small business owners
who need the accounting basics to keep accurate records. Prerequisite:
Keyboarding and basic computer skills using Windows. Required text: Bookkeepers'
Bootcamp, 2nd Edition. Must attend first session on 10/16. No class on 11/27.
Kathryn Henderson 9:00am-noon
10/16 to 12/11 Bend
Turning Financial Hardship to Success
Have you ever run out of money before the end of the
month? This class offers a variety of
practical simple ideas on how to plan spending. It does not matter how much you
make, what matters is how you spend it to cover your needs and wants.
Instructor is a former Director of Consumer Credit Counseling.
Terri Rahmsdorff 6:00pm-9:00
10/15 Bend CCB
Nonprofit Grant Writing
Become skilled at selecting grant opportunities for
nonprofit organizations and write successful applications. Identify funding
sources, especially in Oregon. Discover tips on research, effective writing,
board involvement, grant management and reporting. Students are encouraged to
bring a current grant project. Basic computer skills helpful.
Laura Pinckney 9:00am-4:00
Laura Pinckney 9:00am-noon
10/31 to 11/7 Bend
Payroll Using QuickBooks Online+Classroom
This blended delivery course combines online and
classroom learning to set up and process your own payroll from start to finish
using QuickBooks Pro. Starting 10/15 you will complete two online sessions each
week for six weeks and meet in the classroom on Friday mornings, 10/31, 11/7,
11/21 and 12/5 where your instructor will lead discussions and hands-on
practice processing payroll. Prerequisite: must be currently using QuickBooks
for financial reporting. Online and classroom sessions are taught using
QuickBooks Pro 2014 for Windows. The course does not support the Macintosh,
Simple-Start and Online versions of QuickBooks.
Kathryn Henderson 9:00am-noon
10/15 to 12/5 Bend
iCloud for Business
Come find out what the cloud is all about. Never regret
leaving those files you need on your computer again as you will learn how to
access them from anywhere. This class takes you into iCloud with all its
possibilities, promises, and facility in usage.
Annette Witzel 9:00am-noon
11/21 Redmond RTEC
Real Estate Professional Development Webpage
Looking to prepare for the Oregon Real Estate
Broker or Oregon Property Manager License exams? We will soon be
offering hybrid courses in these areas which combines the convenience of online
learning with weekly classroom sessions where you connect with a
knowledgeable instructor and other students.
Computer and Web Webpage
Learn programs in our hands-on classes including Excel, Access, Word, Publisher, PowerPoint, Outlook, QuickBooks Pro, Adobe Creative Suite, Mac and iProducts (including apps) and more.
Marketing & Social Media Webpage
COCC Community Learning offers classes on leveraging your business opportunities through the use of social media.
Small Business Development Center
For one-on-one FREE business advising, call (541)
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