Community Learning Business Plan

COCC CONTINUING EDUCATION
COMMUNITY LEARNING
FY '11-12 BUSINESS PLAN

Enriching Our Communities through Life Long Learning

 

VISION

 

Continuing Education enriches and expands personal and job related opportunities, builds long-term relationships among students and increases a sense of community.

 

MISSION

 

Our mission is to offer transformative learning outcomes for all the members of our community through the highest quality, most accessible, learning services.

 

OBJECTIVES

 

  • Generate $900,000 in FY '12.
  • Generate  212 FTE
  • Deliver 820 classes throughout COCC's 10,000 square mile district.
  • Implement Community Ed Department Marketing Plan to include schedule target marketing to life style enclaves.  
 

 

STRATEGIES and GOALS

 
  • Leverage Community Educations solid community reputation to successfully expand enrollment/market share this year.
  • Build College awareness/support by networking/contacting key individuals in sought after demographic.
  • Set annual income goals per programmer
  • Track quarterly progress towards annual goals
  • Fully develop three new stand alone professional courses and receive state approval
  • Develop high quality senior programming "Prime Time Institute" to provide special cultural content events.
  • Partner with other COCC departments for the benefit of each.
  • Maintain cancellation rate at 18-20%
  • Each programmer schedule 30% new classes per term
  • Each programmer researches and develops one new profit generating program area per year
  • Increase the number of business training contracts by 10%
  • Reorganize responsibilities to include a sales arm for business
  • Increase computer software training
  • Increase Culinary offerings
  • Adopt Flexible Registration
  • Revise job responsibilities in response to flexreg
 

 

External Variables Impacted by Cont Ed Projections

 
  • Senior programming will reach that audience most likely to vote providing a link to COCC for those new to the community.
  • Business Training expansion has the ability to help sustain our local business economy garnering a positive "community resource" image for COCC. 
  • The new Cont Ed Marketing Plan targets the demographic most likely to enroll in CE classes.
  • Fiscal resources will be used to "professionalize" schedule presentation essential to retaining our market share with these demographics and attracting new area residents.

 

 

LERN MODEL

Revenue

 100%

 $900,000

 

Direct Costs

60%

$540,000

 

Promotion

10%    

$  90,000

 

Production

50%

$450,000

 

Indirect Costs

40%

$360,000

 

Administration

40%

$360,000

 

 

In this Section