Marketing
COCC offers the following marketing pathways
Marketing Certificate
Associate of Applied Science (AAS) Retail Operations Management Specilization Degree
Associate of Applied Science (AAS) Small Business/Entrepreneurship Specialization Degree
Associate of Science Oregon Transfer (ASOT) Business emphasis Degree
that will transfer toward a Bachelor's Degree in accounting, business or finance.
The Marketing Certificate is designed to give students a foundation in Marketing to apply to their career. All coursework may be applied to an Associate of Applied Science General Business Degree.
Students interested in seeking both the Associate of Applied Science (AAS) Retail Operations Management Specilization Degree and the Marketing Certificate need to add a 7 credits/2 courses BA 233 Internet Marketing & BA 180 Cooperative Work Experience to obtain both.
Students interested in seeking both the Associate of Applied Science (AAS) Small Business/Entrepreneurship Specialization Degree and the Marketing Certificate need to add a 8 credits/2 courses BA 180 Cooperative Work Experience &an extra course from the AAS degree selection list to obtain both.
Associate of Applied Science Business Administration Retail Operations Management Specialization Degree qualifies graduates for employment in Retail Management. Employment opportunities and job functions will vary greatly with industry, size of business, and geographical region.Salary may range from $30,000 - $80,000 depending upon industry, size of business and geographical region according to the Bureau of Labor Statistics.
For those wishing to become Marketing, Management, Human Relations, Sales, Public Relations, Finance or Accounting specialists in retail, wholesale, or manufacturing industries the Associate of Arts Oregon Transfer Business Emphasis Degree or Associate of Science Oregon Transfer Business Degree will transfer toward a 4 year Bachelor's Degree in business, finance or accounting. Salary may range from $30,000 - $80,000 depending upon industry, size of business and geographical region according to the Bureau of Labor Statistics.
Additional Certification and Advancement Opportunities
All employment opportunities benefit from membership in professional organizations and professional certification. Advancement opportunities vary by geographical region and business size.
Students adding a COCC Business Department Marketing Certificate to their AAS Management Degree may be interested in an available Industry Certification that provides formal recognition of the skills of sales representatives in wholesale and manufacturing industries. Many obtaining certification in this profession have either the Certified Professional Manufacturers' Representative (CPMR) or the Certified Sales Professional (CSP), offered by the Manufacturers' Representatives Education Research Foundation. Certification typically involves completion of formal training and passing an examination.Frequently, promotions take the form of an assignment to a larger account or territory where commissions are likely to be greater. Those who have good sales records and leadership ability may advance to higher level positions such as sales supervisor, district manager, or vice president of sales. Others find opportunities in purchasing, advertising, or marketing research.
Employment Outlook
The biggest differences of job titles, wages, and educational requirements found between certificate, associate and bachelor degrees are based upon the size of the company and operational function. Smaller companies will have broad job titles, job functions and require employees to have a broader range of business operation knowledge. Larger companies will have specific job titles, job functions and require employees to have greater depth in specific operational areas. Compensation with commission will also increases the retail industry salary.
First-line managers in larger retail stores supervise employees in the different specialty departments. These managers train employees and schedule their hours; oversee ordering, inspection, pricing, and inventory of goods; monitor sales activity; and make reports to store managers. In small retail businesses, job titles may simply be assistant or general manager and job functions may encompass all operational functions. Median salary of $22,000 for first-line managers is based on information from the Bureau of Labor Statistics but will vary with size of firm, union representation and geographic area.
Small to medium retail store management is becoming increasingly complex and technical. Managers use sophisticated software to manage budgets, schedule work, track and order products, set prices, control inventory, manage sales space, and assess product profitability. Employers in large retail store chains increasingly seek employees with formal education and then promote from within using in-house management training programs gaining broad experience in all aspects of that industry. Management trainees often start as assistant or department managers and, depending on experience and performance, may advance to positions of greater responsibility. It is not unusual for managers to supervise a large number of employees early in their careers. Median salary of $40,000 according to Bureau of Labor Statistics will vary with geographic area.
Sales managers direct the firm's sales program. They may assign sales territories, set goals, and establish training programs for the sales representatives. Sales managers advise the sales representatives on ways to improve their sales performance. In small firms, sales managers may also service sales territories. Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, industry, and sales territory. Many managers and sales representatives earn bonuses equal to 10 percent or more of their salaries.
For additional information contact specialized faculty Jim Kress Marketing, Retailing, & Hospitality 541.383.7712.