Community Learning Business Plan

VISION

Continuing Education enriches and expands personal and job related opportunities, builds long-term relationships among students and increases a sense of community.

MISSION

Our mission is to offer transformative learning outcomes for all the members of our community through the highest quality, most accessible, learning services.

OBJECTIVES

• Generate $900,000 in FY '12.
• Generate  212 FTE
• Deliver 820 classes throughout COCC's 10,000 square mile district.
• Implement Community Ed Department Marketing Plan to include schedule target marketing to life style enclaves.  

STRATEGIES and GOALS

• Leverage Community Educations solid community reputation to successfully expand enrollment/market share this year.
• Build College awareness/support by networking/contacting key individuals in sought after demographic.
• Set annual income goals per programmer
• Track quarterly progress towards annual goals
• Fully develop three new stand alone professional courses and receive state approval
• Develop high quality senior programming "Prime Time Institute" to provide special cultural content events.
• Partner with other COCC departments for the benefit of each.
• Maintain cancellation rate at 18-20%
• Each programmer schedule 30% new classes per term
• Each programmer researches and develops one new profit generating program area per year
• Increase the number of business training contracts by 10%
• Reorganize responsibilities to include a sales arm for business
• Increase computer software training
• Increase Culinary offerings
• Adopt Flexible Registration
• Revise job responsibilities in response to flexreg

External Variables Impacted by Cont Ed Projections

• Senior programming will reach that audience most likely to vote providing a link to COCC for those new to the community.
• Business Training expansion has the ability to help sustain our local business economy garnering a positive "community resource" image for COCC. 
• The new Cont Ed Marketing Plan targets the demographic most likely to enroll in CE classes.
• Fiscal resources will be used to "professionalize" schedule presentation essential to retaining our market share with these demographics and attracting new area residents.

LERN MODEL

Revenue

 100%

 $900,000

Direct Costs

60%

$540,000

Promotion

10%    

$  90,000

Production

50%

$450,000

Indirect Costs

40%

$360,000

Administration

40%

$360,000